GET TO KNOW: JERUB
FEATURES - MUSIC - GET TO KNOW
THURSDAY 24TH APRIL 2025
WORDS BY OLIVER KEANE
It’s been hard to miss the passion and depth of rising star JERUB, with his effortlessly soulful vocals paired with poetically powerful lyricism, he has cemented himself as an artist to watch over the last few years.
Amassing over 65 million streams across two EP’s, JERUB has gained major support and recognition from BBC Radio 1’s Greg James, Madonna, Tom Grennan and a plethora of magazines and radio stations across the globe. Beyond his social presence, JERUB has proved his musical craft and experience through jaw-dropping performances, supporting respected artists including JP Cooper, Gavin James, and Victory Ray whilst also selling out countless headline shows.
His new single Deeper gives us an authentic and raw insight into JERUB’s emotional world, an undeniably powerful song about “Showing up for someone, not just when things are good, but when they’re at their lowest. Loving without conditions—through the mess, the doubt, the days when they don’t even feel worthy of it”. Produced by the industry-renowned Edd Holloway (Tom Grennan, Lewis Capaldi) the two found a spark of passion and interest from a voice note on JERUB’s phone, leading to the song’s creation.
We recently caught up with JERUB to hear more about his journey to get here, his new single Deeper, Nottingham, his upcoming headline tour & more…
Why music?
I’d like to say there was no other option, but that’s not really the truth. For me, it’s the vehicle to the heart, where you get to just connect with yourself, and connect with something bigger than yourself also.
What were some of your influences growing up?
My parents played a lot of gospel music growing up, so I was inspired by a lot of big male gospel voices. I joined a choir when I was 12, so that influenced especially the way I sing and write, and when I was around 13 to 15, I started diving into rap and pop and just fell in love with music.
Tell me about growing up in Nottingham and the music scene you were around?
I moved to Nottingham when I was 10, but I guess that’s most of my life living in Nottingham before I moved to London. Notts is amazing, I think there’s so much support for local talent and up-and-coming artists that is so vital to the music scene. Dean Jackson at BBC Introducing is a legend! There’s the infrastructure, and that space to fail and to be celebrated, which for me was invaluable.
You’ve played a lot of shows across the last couple years, is playing live a big part of music for you?
Yeah definitely, I think for me, and I say this often, playing live feels like the most rewarding part of the music journey, and the part I connect with the most. There’s nothing that can replace that feeling of being in the room with people that resonate with your music.
What’s your proudest moment to date?
The weird thing about that question, I don’t necessarily think I get proud of myself that often. This isn’t a therapy session, but I think being proud of myself isn’t something I often relate with, but I think one of the moments for me that has been a real pinch me moment was definitely the past few years getting to do a lot of TV events, like the Coronation, Children In Need, Comic Relief. Those moments for me were amazing; being able to step up to the plate and deliver in a way that was authentic to myself.
Do you feel like your music has changed at all in the last year?
Yes and no, I think it’s evolved as I've evolved as an artist and human being. I feel like I can get to the core of who I am more, and I can get to what I like and don’t like a lot quicker than ever before. These next few songs I’ve written are a little more raw.
Tell me about your latest single ‘Deeper’
To be honest, we started writing that song over a year ago, and often when you write a song and it doesn’t happen quickly you just let it go, but it was one of those ideas for me that really just stuck in my head and it wasn’t leaving. When I got in the room with the guys I wrote the song with, we'd planned to write a different song, but I was like, guys, what about this idea? It actually took us a few sessions to finish it, which isn’t normal, but it was well worth it.
I'm learning that I’m a fixer, I like to fix things, and that’s how I help. The most frustrating thing is when you can’t help by fixing and the best thing you can do is to love them and offer your company in their mess. That’s what the song’s about: loving someone in their mess.
What can we expect from you for the remainder of 2025?
Definitely more music, this is just the beginning. More live shows, fingers crossed I’ll be going on tour in the autumn time which I can't wait to announce.
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