Lord Apex is back in 2024 with a fresh wave, dropping his first single of the year, "Where's Your Feet?" The track, produced by the Brazilian sensation El Lif, is a deep dive into AP’s inner-city London world, blending slick beats and punchy flows with his signature laid-back vibe.
It's a track that feels like a modern tribute to the underground genius of MF Doom, with Apex riding effortlessly over gliding percussion and spaced-out tones, making you feel every word of his reflections on hustle, mental growth, and the power of keeping your mind right. And this isn't just about the music. AP dropped a stunning video to match the track, directed by the talented IceBobo, giving us a peek into his recent travels and shows. It's all energy and visuals, edited to perfection by Igor Kaczmarek, who also worked on A$AP Rocky's mind-bending “Tailor Swif” video.
"Where's Your Feet?" is just the first taste of what's to come from Lord Apex's upcoming EP, set to drop on September 27th. After his critically acclaimed album The Good Fight, which saw him working with legends like Madlib and DJ Khalil, AP has made it clear that he's here to stay. His ability to fuse UK rap with global influences is what makes him one of the most exciting artists on the scene right now. This latest single showcases the London rapper’s journey following his biggest-ever UK+EU headline tour and epic performances at festivals like Glastonbury and Boomtown, where he even jumped on stage with the legendary Madlib.
Since The Good Fight, which sold out its vinyl run in just one hour, Apex has shown that he's not just a rapper; he's a true creative. From hand-picking his producers to overseeing every detail of his visuals and art, his vision is clear, and it's loud. His influence spans far beyond music, with major campaigns for brands like Supreme, Carhartt and New Balance, and even a viral cameo in the Nike Air Max 95 x Corteiz video. He’s an artist that's tapped into the pulse of culture, with a foot firmly planted in the world of fashion as well as music.
AP’s not new to the global stage either. Last year, his collaboration with Brazilian producer El Lif on Joga Bonito saw him touring across Latin America and performing at the iconic Primavera festivals. From sold-out vinyl drops to tearing up stages worldwide, Lord Apex is proof that UK rap can travel far and wide.
What makes Lord Apex so exciting isn’t just his international fanbase or millions of streams; it’s the way he seamlessly merges his love for music with a creative vision that extends into art, fashion, and beyond. He’s a tastemaker with a raw energy that resonates, and as he gears up for the release of his EP, there's no doubt that Apex is only getting started.
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