Fera have dropped the first part of their Autumn 2024 collection, titled "Made to Last," and it's exactly what the name promises. This debut autumn release blends the brand’s love for the British countryside with an edge of urban street style. Drawing inspiration from classic workwear and outdoor pieces, Fera is giving us a nostalgic yet elevated take on timeless garments that have seen both the mud of the countryside and the hustle of the city.
The first drop features robust outerwear staples like the Canvas Lined Shire Jacket and Quilted Jacket, with their tough construction and heritage design. These pieces harken back to memories of muddy walks to cozy pubs, bonfire smoke, and the practicality of garments made to withstand the elements. Built with durability in mind, these jackets are set to transcend trends, perfect for those who appreciate clothing that tells a story.
Alongside these jackets, Fera introduces the Hapwarm Fleece Gilet, a double-fleece layer piece designed to be your go-to for those chilly outdoor adventures. Whether you’re hiking in the countryside or strolling through the streets of London, this collection brings versatility with a touch of nostalgia.
Rounding off the collection, it also includes a set of graphic tees that keep it playful. The Mushroom T-Shirt is a nod to the fungi enthusiasts out there, while the Made to Last T-Shirt serves as a reminder of the collection’s ethos of durability and timelessness.
Fera’s philosophy is all about celebrating the British outdoors as a place for adventure, stories, and community. It's not just about conquering mountains or racing against time; it’s about the moments in between. Whether you're sitting by the fire in a cozy pub, meeting locals with tales of black cats and wild adventures, or navigating the streets of London, Fera’s collections are designed to go wherever life takes you. Plus, 3% of every sale supports conservation projects, giving back to the wild spaces that inspire the brand.
Autumn 2024’s Made to Last collection is available now, with prices starting at £45 for t-shirts and going up to £180 for heavy-duty jackets. Ready for adventure? Head to feragb.com to shop the collection.
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