Fera’s Urban Fly Capsule launches as a new chapter in outdoor-inspired fashion that speaks directly to young urban adventurers. Combining the heritage of fly fishing with a contemporary streetwear twist, the collection makes its debut on 21 March 2025 at 09:00 GMT with each piece crafted with a nod to both traditional outdoor pursuits and modern, stylish functionality.
Fera began as a celebration of the British outdoors in 2021. The brand pays tribute to those who spend early mornings by rivers or evenings in trendy city spots. The collection comes from a place of passion: fly fishing has always been more than a hobby. It represents time spent on water, lively conversations with fellow enthusiasts, and a deep respect for nature’s history and the stories that come with it. The Urban Fly Capsule honours that heritage and adapts it for today’s dynamic lifestyle.
The capsule presents a range of items designed for both performance and style. Among the key pieces are two versions of the Fishing Coach Jacket, available in Petrol and Green, cut to fit sizes from XS to XXL. These jackets combine smart design with functional materials, making them ideal for brisk city strolls or outdoor meet-ups. You’ll also notice a pair of T-Shirts in the lineup. The Trout Bum T-Shirt in Navy and the Urban Fishing T-Shirt in White, offering a relaxed look that plays up both comfort and a subtle nod to fly fishing culture. Accessories round out the collection too. The Urban Fly Cap in Navy and the Urban Fly Box in Black add a refined finish to your outfit, complementing the overall aesthetic.
A standout feature in this drop is the special collaboration piece, the Fera x Epic Fly Rod. Presented in a striking Fera Orange, this limited-edition fly rod captures the spirit of the sport. It’s not simply a tool for fishing; it’s a statement piece that ties together the legacy of fly fishing with today’s emphasis on design and individuality. The price point reflects the high level of craftsmanship, offering a unique connection between technical performance and fashion-forward style.
The inspiration behind the Urban Fly Capsule comes from a love for the full experience of fly fishing. It’s not only about casting a line; it’s about the hours spent on the water, the shared moments with friends, and the memories forged in both quiet and bustling settings. Fera celebrates those who find adventure even in urban settings. The collection pays tribute to the spirited individuals who choose to explore unconventional spots in the city in search of their own “honey hole” away from routine commotion. You might picture someone dodging busy streets or weaving through hidden alleys, all in pursuit of an experience that blends relaxation with a touch of rebellion.
“We built this collection as a tribute to those who find adventure in every corner—from the quiet banks of a river to the buzzing streets of the city. It’s about taking the best of both worlds and making it work for you.”
Fera’s roots run deep in outdoor culture. The brand calls itself a love letter to the British outdoors. It recalls memories of wading through cool bogs at dawn and enjoying evenings at some of the trendiest spots in Soho. In recent years, the image of the outdoors has shifted. It’s no longer just about conquering nature with high-tech gear or racing against time. Instead, Fera shows you that nature is a space for quality time, good conversation, and memorable experiences. The collection reminds you that the outdoors is a vibrant mix of experiences. Whether you’re hiking and then cruising in a vintage Range Rover or grilling over a campfire and chatting with locals in a friendly pub, you are part of a community that values authenticity.
The launch of the Urban Fly Capsule marks a significant moment for the SS25 season. It sets the tone for a summer of exploration and self-expression. As you prepare for warmer days and long nights filled with music, art, and urban gatherings, this collection offers a versatile range of pieces that fit into a lifestyle full of contrasts.
Fera’s approach is clear and direct. They have built this collection by focusing on what matters: quality, functionality, and a strong connection to a heritage that still resonates with today’s youth. The Urban Fly Capsule is not an abstract concept; it’s a set of tangible items that you can wear, use, and feel proud of. It speaks to a generation that values authenticity and isn’t afraid to mix traditional passions with new trends.
Get ready to refresh your wardrobe and join a community that loves the outdoors, values heritage, and celebrates modern style. The Urban Fly Capsule is more than a collection.
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