Two powerhouses—Tyler, The Creator’s Golf Wang and Lewis Hamilton’s +44—have united for an electrifying collaboration inspired by the neon lights of Las Vegas and the adrenaline-fueled world of motorsports.
The collaboration was unveiled through a striking campaign shot by Luis “Panch” Perez, with creative direction by Tyler. The images feature Lewis Hamilton alongside models in a neon-lit garage, with a Mercedes two-seater as the backdrop. The scene perfectly captures the collection's fusion of fun, function, and fearless energy.
The +44 x Golf Wang collection offers a dynamic range of racing-inspired pieces. Highlights include motocross jackets featuring “GOLF WANG” and +44 graphics, workwear jackets with “GOLF” lettering across racetrack motifs, and button-up shirts that blend Formula 1 designs with classic Vegas emblems. Accessories, such as a tyre pressure gauge, add a functional twist to this playful lineup.
The collection will make its debut at an exclusive retail experience at the Encore Beach Club at Wynn Las Vegas on November 20. Fans unable to attend in person can shop the collection starting at 12 p.m. PT on the Golf Wang and +44 websites, or at flagship Golf Wang locations in Los Angeles, New York, and London.
Golf Wang, now 11 years strong, continues to reflect Tyler’s ever-evolving artistry. This launch follows the ongoing success of Tyler’s latest album, Chromakopia, which has topped the Billboard 200 for three weeks. Tyler will take Chromakopia on the road for a 2025 world tour, joined by special guests Lil Yachty and Paris Texas.
For Lewis Hamilton, this collaboration showcases +44’s ability to merge fashion with cultural innovation. The capsule captures Hamilton’s passion for motorsport and his flair for forward-thinking style.
Blending Golf Wang’s bold, colourful aesthetic with +44’s sleek, contemporary vibe, this capsule celebrates the shared ethos of creativity and individuality promising to bring high-octane energy to your wardrobe.
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