GRACEY’s name has become synonymous with pop brilliance, and her latest release, ‘Back To Then,’ is a striking testament to her artistry.
With over 140 million streams and a BRIT nomination to her name, GRACEY has built a career on crafting irresistibly catchy songs, and this single is no exception, blending the warmth of nostalgic memories with the sharp edge of emotional growth.
Rising from the halls of the prestigious BRIT School, GRACEY’s raw talent was quickly recognised when her SoundCloud demos caught the attention of Brian Higgins, the legendary producer behind Xenomania. By the time she was 18, she had penned her first Platinum hit, Jonas Blue’s ‘By Your Side,’ and the foundation of her career was set. But it’s through her personal projects, like Imposter Syndrome and Fragile, that GRACEY has truly come into her own, carving out a space in pop music that is vibrant, rough, and euphoric all at once.
With ‘Back To Then,’ GRACEY takes listeners on an emotional journey, reflecting on a night that brought her face-to-face with an old flame. It’s a nuanced exploration of love, loss, and the delicate threads that remain after a relationship ends.
“It’s about how falling in and out of love changes a friendship forever,” she shares. “I bumped into an ex after years of silence and realized I missed them-not romantically, but as a person. Yet, we can never go back to the way things were.”
Paired with a stunning video directed by Tony Tacheny, GRACEY steps through shifting worlds of grey and colour, a metaphor for the emotional tides of a relationship. It’s a visual and sonic masterpiece that demonstrates her ability to tell deeply personal stories in ways that resonate universally.
As she turns the page to this new chapter, GRACEY proves once again why she’s one of the most exciting voices in pop music today. ‘Back To Then’ isn’t just a song; it’s an emotional time capsule, a reminder of how love shapes us and how we learn to move forward.
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