Milton Keynes' most charming export, Niko B, is back with another dose of his signature mix of humour, wit, and unfiltered storytelling.
His latest single, ‘Just Call Me,’ is a glittering fusion of twinkling synths and juddering percussion, complete with quintessentially British observations. From Eastenders banter to tales of local caffs and the misadventures of a night out, it’s a song that feels like a knowing wink at modern British life.
The accompanying video, directed by Louis Bryant, takes a cheeky jab at The Office. Picture a team of Niko B meets Jim Halpert clones preparing for a big night out. It’s chaotic, hilarious, and just the kind of visual storytelling we’ve come to expect from Niko - a creative auteur who’s never short on surprises.
This December, Niko will embark on his first nationwide UK tour, with stops in Glasgow, Leeds, Manchester, Birmingham, Bristol, and a final blowout at Electric Brixton in London. Tickets sold out in minutes, thanks to his cult following, proving that his connection with fans is as strong as ever.
‘Just Call Me’ follows on the heels of ‘Why’s This Dealer?,’ a track that blends wobbly house beats with Niko’s knack for captivating hooks. With over 300k daily streams, it’s become his fastest-growing track since the viral sensation ‘Who’s That What’s That,’ cementing his place as one of the most exciting young artists in the game. This new release also comes after his secret set at Reading Festival and a Boiler Room session with LEVI’s, rounding off an already stellar year.
Since exploding onto the scene in 2019 with his viral track ‘Mary Berry,’ Niko B has redefined what it means to be an artist in the DIY era. From his playful lyricism to his cult-favourite clothing brand Crowd, he’s become a multidimensional force in pop culture.
With ‘Just Call Me,’ Niko proves once again why he’s a voice of his generation. Equal parts clever and relatable, his music is a mirror to the hilarity and chaos of modern adulthood. And with his sold-out tour on the horizon, it’s clear the UK can’t get enough of Niko B’s world.
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