NIKO B UNLEASHES CONTINUES TO PUSH BOUNDARIES WITH LATE-NIGHT ANTHEM "WHY'S THIS DEALER?"

Milton Keynes' very own Niko B is back with a new single, "Why’s this dealer?," solidifying his place as one of the most unique voices coming out of the UK music scene.

Known for his witty lyricism and creative approach, Niko continues to push boundaries with this late-night anthem, which arrives just in time to capture the mood of dance floors and living rooms across the country.

Arriving hot on the heels of Niko's secret set at Reading Festival, where he packed the tent out, and the announcement of his first Boiler Room set on September 5th; "Why’s this dealer?" is a sonic journey, produced by Scruz & Kippo, featuring warbling synths and wobbly house beats that perfectly complement Niko's laid-back, yet provocative, vocal delivery. The track finds Niko in a quintessentially British setting; standing in a Pets At Home car park, waiting for his dealer in the pouring rain. It's this blend of the mundane and the surreal that makes Niko's music so relatable and engaging.

The release is paired with a conceptual, tongue-in-cheek video shot by LAUZZA, a director known for capturing the essence of Niko’s playful and self-promotional style. In the video, Niko transitions from a paperboy to a CD slinger, all while maintaining his signature laid-back demeanour. The visuals echo the DIY spirit that has become synonymous with Niko's brand, showcasing his ability to turn everyday moments into something memorable.

Niko B has been making waves in the UK music scene since his viral hit "Mary Berry" in 2019, and he has continued to build on that momentum with his debut album 'dog eat dog food world,' which reached #2 on the Independent Albums chart. The album is a reflection of British teenage life, with each track offering a mix of humour, highs, lows, and everything in between.

With his new single, Niko B once again demonstrates his knack for turning everyday situations into captivating musical experiences. Whether you're in the club or chilling at home, "Why’s this dealer?" is sure to be on repeat.