RAY LOZANO’S IN A DIGITAL DAZE ON ‘I DON’T CARE’

4 hours ago

Navigating digital connection and real-world disconnection in her latest, playful single Ray Lozano gears up ahead of her forthcoming album, SILK&SORROW out 28th March.

With every digital advancement that claims to connect and expand our lives, we more often feel disconnected and displaced from the world right in front of us. A generation of us are chronically online, but do we really care? Probing this idea on her latest release, singer, songwriter and producer Ray Lozano returns with a new single titled ‘I DON’T CARE’, a playful, alt-R&B examination on the brain rot epidemic.

“‘I DON’T CARE’ digs deep into the apathy and disconnection of a generation lost in digital chaos and the monotony of everyday life. The track taps into a collective sense of emptiness, reflecting the overwhelming feeling of being disconnected from reality in today’s fast-paced world. But hey–who really cares, right?” Ray tells.

Known for her balmy neo-soul catalogue, the Cologne-hailing multi-hyphenate has been exploring a combination of new and familiar territory with her most recent run of singles—‘Dragon,’ ‘HiYA,’ ‘KIKI,’ and now ‘I DON’T CARE’—ahead of her upcoming album SILK&SORROW, set for release 28th March.

While she pens with an unfiltered confidence on this latest single, ‘I DON’T CARE’ hears Ray Lozano atop a free-flowing R&B melody melded with glitchy sound design, embracing the experimental and lo-fi future soul sounds we can expect to hear on her forthcoming project dropping next month.

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