Vevo, the powerhouse behind the world's most iconic music videos, has officially revealed its much-anticipated "DSCVR Artists to Watch" list for 2025. Marking its 11th year, the campaign continues to solidify its reputation as a definitive guide to the artists destined for global stardom.
The "DSCVR Artists to Watch" program has earned its place as a launchpad for artists on the brink of superstardom. Past alumni like Billie Eilish, Sam Smith, Lewis Capaldi, and 2024's DSCVR Artist of the Year, Chappell Roan, underline the list's knack for spotting talent before it takes the world by storm. This year’s campaign will feature exclusive live performances from each artist, showcasing their unique sounds in an intimate yet polished setting. Vevo’s SVP of Content, Programming & Marketing, JP Evangelista, sums it up best:
“This list embodies Vevo’s commitment to emerging talent. It’s a blend of art and science, using trends, data, and our team’s musical instincts to predict which artists are ready to break out.”
With over 600 submissions and countless hours of curation, this isn’t just a list - it’s a testament to Vevo’s role as a tastemaker and champion of global music culture.
From the anthemic dance-pop of Charlotte Plank, inspired by the raw energy of drum & bass, to the introspective yet bold storytelling of artists like Nia Smith and Towa Bird, this year's lineup spans genres, languages, and cultures. Vevo ensures these artists aren’t just heard - they’re seen, with bespoke visuals that add another layer to their artistry.
Each year, one artist is crowned Vevo’s DSCVR Artist of the Year, and 2024 belonged to the dazzling Chappell Roan. Her infectious energy, fearless creativity, and chart-topping success make her a standout. From breaking records at festivals to selling out international tours, Roan's journey encapsulates everything this program celebrates raw talent, boundless potential, and an undeniable connection with audiences worldwide.
Vevo’s "DSCVR Artists to Watch" isn’t just a list; it’s a moment. For the artists, it’s a chance to build their visual identity and connect with global audiences. For fans, it’s an introduction to the voices that will define their playlists in the coming year. With its track record of amplifying talent, Vevo ensures these rising stars don’t just reach new heights... they soar.
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